Google Tag Manager (GTM) is a powerful tool that allows marketers and analysts to manage and track website tags and codes without the need for technical knowledge or the help of a developer. In this article, we will explore what Google Tag Manager is and why marketers and analysts should use it. What are Tags and Why They are Important Google Tag Manager is a free tool offered by Google that enables marketers to manage and deploy marketing and analytics tags on their website. Tags are snippets of code that...
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