{"id":1211,"date":"2026-01-28T18:38:47","date_gmt":"2026-01-28T13:08:47","guid":{"rendered":"https:\/\/seosmohub.com\/blog\/?p=1211"},"modified":"2026-01-28T18:38:47","modified_gmt":"2026-01-28T13:08:47","slug":"publishers-can-opt-out-of-ai-overviews","status":"publish","type":"post","link":"https:\/\/seosmohub.com\/blog\/publishers-can-opt-out-of-ai-overviews\/","title":{"rendered":"Google Announces Controls to Opt Out of AI Overviews"},"content":{"rendered":"<p>In a significant policy shift, <a title=\"Google announced\" href=\"https:\/\/blog.google\/products-and-platforms\/products\/search\/search-ai-features-controls\/\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Google announced<\/strong><\/a> it&#8217;s exploring ways to allow websites to <strong>opt out of having their content used in AI-generated search features<\/strong>, including AI Overviews and the new AI Mode.<\/p>\n<p>This development comes in response to requirements from the UK&#8217;s <strong>Competition and Markets Authority (<a title=\"CMA\" href=\"https:\/\/blog.google\/company-news\/inside-google\/around-the-globe\/google-europe\/united-kingdom\/cma-designation-google-search\/\" target=\"_blank\" rel=\"nofollow noopener\">CMA<\/a>)<\/strong>, which is pushing for greater transparency and control for content publishers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_Changing\"><\/span>What&#8217;s Changing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google stated they&#8217;re &#8220;exploring updates to our controls to let sites specifically opt out of Search generative AI features.&#8221; These new controls would work similarly to existing options like:<\/p>\n<ul>\n<li><strong><a title=\"Featured snippet\" href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/featured-snippets\" target=\"_blank\" rel=\"nofollow noopener\">Featured snippet<\/a> controls<\/strong> (already available)<\/li>\n<li><strong>Google Extended<\/strong> (controls AI training, not search AI features)<\/li>\n<\/ul>\n<p>The key difference: These new controls will specifically target <strong>Google Search AI features<\/strong> like AI Overviews and AI Mode.<\/p>\n<h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"><span class=\"ez-toc-section\" id=\"Why_This_Matters_for_Content_Creators\"><\/span>Why This Matters for Content Creators<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><span class=\"ez-toc-section\" id=\"The_Publisher_Perspective\"><\/span>The Publisher Perspective<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Many content creators and publishers have expressed frustration that <strong>AI Overviews reduce organic traffic<\/strong> by answering user queries directly in search results\u2014without users needing to click through to the source website.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">As one industry observer noted:<\/p>\n<blockquote class=\"ml-2 border-l-4 border-border-300\/10 pl-4 text-text-300\"><p>&#8220;These AI inserts are solely there to push the natural results down and drive clicks to paid ads. It doesn&#8217;t matter whether my own content was used to create it.&#8221;<\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"What_Google_Promises\"><\/span>What Google Promises<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>According to Google&#8217;s announcement, the new system will:<\/p>\n<ul>\n<li><strong>Give publishers more choice<\/strong> over how their content appears in AI features<\/li>\n<li><strong>Ensure proper attribution<\/strong> when content is used in AI results<\/li>\n<li><strong>Maintain search quality<\/strong> while respecting publisher rights<\/li>\n<li><strong>Keep controls simple and scalable<\/strong> for website owners<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"UK_CMAs_Four_Key_Requirements\"><\/span>UK CMA&#8217;s Four Key Requirements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Competition and Markets Authority outlined four main areas Google must address:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Publisher_Controls\"><\/span>1. Publisher Controls<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Publishers can opt out of:<\/p>\n<ul>\n<li>Having content used in AI Overviews<\/li>\n<li>Having content train AI models outside Google Search<\/li>\n<li>Plus, Google must ensure proper attribution<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Fair_Ranking\"><\/span>2. Fair Ranking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google must demonstrate that ranking in AI Overviews and AI Mode is fair and transparent, with a process for businesses to raise concerns.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Choice_Screens\"><\/span>3. Choice Screens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Android devices: Default search choice screens (now legally required)<\/li>\n<li>Chrome browser: New choice screens for search services<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Data_Portability\"><\/span>4. Data Portability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Making it easier for users and businesses to export and use their Google Search data.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Catch_Potential_Fragmentation\"><\/span>The Catch: Potential Fragmentation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google emphasized that any new controls &#8220;need to avoid breaking Search in a way that leads to a fragmented or confusing experience for people.&#8221;<\/p>\n<p>The company stated:<\/p>\n<blockquote class=\"ml-2 border-l-4 border-border-300\/10 pl-4 text-text-300\"><p>&#8220;As AI increasingly becomes a core part of how people find information, any new controls also need to be simple and scalable for website owners.&#8221;<\/p><\/blockquote>\n<p>This suggests Google wants to prevent scenarios where:<\/p>\n<ul>\n<li>Some sites appear in AI Overviews, others don&#8217;t (inconsistent user experience)<\/li>\n<li>Complex opt-out processes confuse website owners<\/li>\n<li>Search results become less helpful due to missing information<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_This_Means_for_Your_SEO_Strategy\"><\/span>What This Means for Your SEO Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"For_Content_Publishers\"><\/span>For Content Publishers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Consider carefully before opting out:<\/strong><\/p>\n<p><strong>Pros of Staying In:<\/strong><\/p>\n<ul>\n<li>Potential brand visibility in AI Overviews<\/li>\n<li>Citation\/attribution could drive some traffic<\/li>\n<li>Maintains presence in evolving search landscape<\/li>\n<\/ul>\n<p><strong>Pros of Opting Out:<\/strong><\/p>\n<ul>\n<li>Protects unique content from being summarized<\/li>\n<li>May force users to visit your site for information<\/li>\n<li>Preserves full organic traffic potential<\/li>\n<\/ul>\n<p><strong>Pro Tip:<\/strong> Use <a title=\"Google Visibility Checker\" href=\"https:\/\/seosmohub.com\/google-visibility-checker\" target=\"_blank\" rel=\"noopener\">Google Visibility Checker<\/a>\u00a0to monitor how often your content appears in AI Overviews before deciding.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"For_SEO_Professionals\"><\/span>For SEO Professionals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Prepare for changes:<\/strong><\/p>\n<ol>\n<li><strong>Monitor announcements<\/strong> \u2013 Implementation details coming soon<\/li>\n<li><strong>Test AI visibility<\/strong> \u2013 Track which content appears in AI Overviews using <a title=\"rank tracking tools\" href=\"https:\/\/seosmohub.com\/keyword-rank-checker\" target=\"_blank\" rel=\"noopener\">rank tracking tools<\/a><\/li>\n<li><strong>Analyze traffic impact<\/strong> \u2013 Use analytics to see if AI Overviews hurt or help traffic<\/li>\n<li><strong>Update robots.txt strategy<\/strong> \u2013 New directives likely coming similar to Google Extended<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Industry_Reactions_Mixed_Responses\"><\/span>Industry Reactions: Mixed Responses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Skepticism_from_Publishers\"><\/span>Skepticism from Publishers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many content creators remain skeptical, noting that:<\/p>\n<ul>\n<li><strong>Traffic decline continues<\/strong> regardless of attribution<\/li>\n<li><strong>Paid ads benefit most<\/strong> from reduced organic visibility<\/li>\n<li><strong>AI Mode integration<\/strong> (announced yesterday) makes AI even more prominent in search<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Support_for_Greater_Control\"><\/span>Support for Greater Control<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Others welcome the move as:<\/p>\n<ul>\n<li><strong>Long overdue recognition<\/strong> of publisher rights<\/li>\n<li><strong>First step<\/strong> toward fairer content usage in AI<\/li>\n<li><strong>Proof that regulation works<\/strong> to protect content creators<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_Happens_Next\"><\/span>What Happens Next?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Timeline:<\/strong><\/p>\n<ul>\n<li><strong>Now:<\/strong> CMA consulting on proposed requirements<\/li>\n<li><strong>Coming months:<\/strong> Google developing implementation details<\/li>\n<li><strong>2026:<\/strong> Rollout of new publisher controls (expected)<\/li>\n<\/ul>\n<p>Google stated they will &#8220;continue discussions with website owners and other stakeholders on this topic.&#8221;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Bottom_Line\"><\/span>The Bottom Line<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While Google&#8217;s announcement is a step toward publisher control, <strong>the effectiveness remains to be seen<\/strong>. Key questions:<\/p>\n<p>Will opt-out really protect organic traffic?<br \/>\nHow will this affect overall search quality?<br \/>\nWill other search engines follow suit?<br \/>\nWhat happens to content already used in AI training?<\/p>\n<p><strong>Our Take:<\/strong> This change is promising but likely won&#8217;t solve the fundamental tension between AI-powered search and traditional organic results. Publishers should monitor developments closely and <strong>make data-driven decisions<\/strong> about opting in or out.<\/p>\n<div class=\"ays-arp-under-posts-container ays-arp-elegant-layout \" id=\"ays-arp-under-posts-container-1211-69e904c61ad5c\"  data-id=\"69e904c61ad5c\" data-ratio=\"1\"><h2 class=\"ays-arp-under-posts-container-title\"><span class=\"ez-toc-section\" id=\"Related_Posts\"><\/span>Related Posts<span class=\"ez-toc-section-end\"><\/span><\/h2><input type=\"hidden\" name=\"ays-arp-id-69e904c61ad5c\" value=\"1211\"><div class=\"ays-arp-under-posts\"><div class=\"ays-arp-under-post\"><div class=\"ays-arp-under-post-header\"><div class=\"ays-arp-under-post-img-row\"><a href=\"https:\/\/seosmohub.com\/blog\/ping-services-for-seo-indexing\/\" class=\"ays-arp-under-post-link\"  ><img src=\"https:\/\/seosmohub.com\/blog\/wp-content\/uploads\/2026\/01\/ping-services-for-seo-indexing-768x432.jpg\" alt=\"Ping Services for SEO Indexing\" class=\"ays-arp-under-post-img\"><img src=\"https:\/\/seosmohub.com\/blog\/wp-content\/uploads\/2026\/01\/ping-services-for-seo-indexing-768x432.jpg\" alt=\"Ping Services for SEO Indexing\" class=\"ays-arp-under-post-img ays-arp-under-post-img-mobile\"><\/a><\/div><\/div><div class=\"ays-arp-under-post-content\"><div class=\"ays-arp-under-post-title-row\"><div class=\"ays-arp-under-post-title\"><a href=\"https:\/\/seosmohub.com\/blog\/ping-services-for-seo-indexing\/\" class=\"ays-arp-under-post-link\"  >Best Ethical Ping Services for SEO Indexing<\/a><\/div><\/div><div class=\"ays-arp-under-post-excerpt-row\"><span class=\"ays-arp-under-post-excerpt\">What Are Ping Services &amp; Why They Matter for SEO...<\/span><\/div><div class=\"ays-arp-under-post-read-more-row\"><a href=\"https:\/\/seosmohub.com\/blog\/ping-services-for-seo-indexing\/\" class=\"ays-arp-under-post-link\"  ><span class=\"ays-arp-under-post-read-more\">Read more<\/span><\/a><\/div><\/div><\/div><div class=\"ays-arp-under-post\"><div class=\"ays-arp-under-post-header\"><div class=\"ays-arp-under-post-img-row\"><a href=\"https:\/\/seosmohub.com\/blog\/free-dofollow-backlink-sites\/\" class=\"ays-arp-under-post-link\"  ><img src=\"https:\/\/seosmohub.com\/blog\/wp-content\/uploads\/2026\/01\/free-dofollow-backlink-sites-768x432.jpg\" alt=\"Free Dofollow Backlink Sites\" class=\"ays-arp-under-post-img\"><img src=\"https:\/\/seosmohub.com\/blog\/wp-content\/uploads\/2026\/01\/free-dofollow-backlink-sites-768x432.jpg\" alt=\"Free Dofollow Backlink Sites\" class=\"ays-arp-under-post-img ays-arp-under-post-img-mobile\"><\/a><\/div><\/div><div class=\"ays-arp-under-post-content\"><div class=\"ays-arp-under-post-title-row\"><div class=\"ays-arp-under-post-title\"><a href=\"https:\/\/seosmohub.com\/blog\/free-dofollow-backlink-sites\/\" class=\"ays-arp-under-post-link\"  >375+ Free Dofollow Backlink Sites That Work...<\/a><\/div><\/div><div class=\"ays-arp-under-post-excerpt-row\"><span class=\"ays-arp-under-post-excerpt\">Getting your website to rank higher starts with one thing:...<\/span><\/div><div class=\"ays-arp-under-post-read-more-row\"><a href=\"https:\/\/seosmohub.com\/blog\/free-dofollow-backlink-sites\/\" class=\"ays-arp-under-post-link\"  ><span class=\"ays-arp-under-post-read-more\">Read more<\/span><\/a><\/div><\/div><\/div><div class=\"ays-arp-under-post\"><div class=\"ays-arp-under-post-header\"><div class=\"ays-arp-under-post-img-row\"><a href=\"https:\/\/seosmohub.com\/blog\/google-discover-seo-failing-fix\/\" class=\"ays-arp-under-post-link\"  ><img src=\"https:\/\/seosmohub.com\/blog\/wp-content\/uploads\/2025\/12\/google-discover-seo-failing-768x432.jpg\" alt=\"Google Discover SEO Mistakes and Fixes\" class=\"ays-arp-under-post-img\"><img src=\"https:\/\/seosmohub.com\/blog\/wp-content\/uploads\/2025\/12\/google-discover-seo-failing-768x432.jpg\" alt=\"Google Discover SEO Mistakes and Fixes\" class=\"ays-arp-under-post-img ays-arp-under-post-img-mobile\"><\/a><\/div><\/div><div class=\"ays-arp-under-post-content\"><div class=\"ays-arp-under-post-title-row\"><div class=\"ays-arp-under-post-title\"><a href=\"https:\/\/seosmohub.com\/blog\/google-discover-seo-failing-fix\/\" class=\"ays-arp-under-post-link\"  >Why Your Google Discover SEO Is Failing<\/a><\/div><\/div><div class=\"ays-arp-under-post-excerpt-row\"><span class=\"ays-arp-under-post-excerpt\">I&#039;ll be brutally honest with you: most publishers are doing...<\/span><\/div><div class=\"ays-arp-under-post-read-more-row\"><a href=\"https:\/\/seosmohub.com\/blog\/google-discover-seo-failing-fix\/\" class=\"ays-arp-under-post-link\"  ><span class=\"ays-arp-under-post-read-more\">Read more<\/span><\/a><\/div><\/div><\/div><\/div><style type=\"text\/css\">\n            #ays-arp-under-posts-container-1211-69e904c61ad5c {\n                width: 100%;\n                word-break: break-word;\n            }\n\n            #ays-arp-under-posts-container-1211-69e904c61ad5c .ays-arp-under-post {\n                width: calc(33% - 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This development comes in response to requirements from the UK&#8217;s Competition and Markets Authority (CMA), which is pushing for greater transparency and &#8230; <a title=\"Google Announces Controls to Opt Out of AI Overviews\" class=\"read-more\" href=\"https:\/\/seosmohub.com\/blog\/publishers-can-opt-out-of-ai-overviews\/\" aria-label=\"Read more about Google Announces Controls to Opt Out of AI Overviews\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,97],"tags":[],"class_list":["post-1211","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-seo","category-google-search-updates","post_format-post-format-aside"],"acf":[],"_links":{"self":[{"href":"https:\/\/seosmohub.com\/blog\/wp-json\/wp\/v2\/posts\/1211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seosmohub.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seosmohub.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seosmohub.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seosmohub.com\/blog\/wp-json\/wp\/v2\/comments?post=1211"}],"version-history":[{"count":3,"href":"https:\/\/seosmohub.com\/blog\/wp-json\/wp\/v2\/posts\/1211\/revisions"}],"predecessor-version":[{"id":1215,"href":"https:\/\/seosmohub.com\/blog\/wp-json\/wp\/v2\/posts\/1211\/revisions\/1215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seosmohub.com\/blog\/wp-json\/wp\/v2\/media\/1213"}],"wp:attachment":[{"href":"https:\/\/seosmohub.com\/blog\/wp-json\/wp\/v2\/media?parent=1211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seosmohub.com\/blog\/wp-json\/wp\/v2\/categories?post=1211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seosmohub.com\/blog\/wp-json\/wp\/v2\/tags?post=1211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}